How to Build a “Today Page” That Customers Actually Use
Most business updates are ignored.
Why?
Because they are:
- Hard to find
- Outdated
- Buried on social media
- Mixed with unrelated content
A well-built Today page fixes this.
It becomes your business's daily communication channel.
Your Today page is your digital front door.
What Is a Today Page?
A Today page is a live status page for your business.
It answers, instantly:
- Are you open?
- What's new?
- What's available?
- What changed today?
- What should I know before visiting?
Customers check it before deciding.
Why Customers Trust Today Pages
People trust pages that show:
- Recent updates
- Clear dates
- Honest information
- Practical details
A silent page feels abandoned.
The Five Core Sections of a Great Today Page
Every effective Today page includes these.
1. Status & Availability
Show:
- Open/closed
- Holiday hours
- Wait times
- Appointment slots
Example:
“Open today until 7pm. Two service slots available.”
2. Inventory, Menu, or Services
Highlight:
- New arrivals
- Popular items
- Limited stock
- Special services
This reduces wasted trips.
3. Offers & Promotions
Use this for:
- Daily specials
- Limited discounts
- Member deals
Honest urgency increases visits.
4. Events & Announcements
Share:
- Sales
- Workshops
- Tastings
- Closures
- Renovations
This keeps customers connected.
5. Quick Contact
Include:
- Call button
- Map
- Message
- Booking link
No searching.
How Today Pages Improve Visibility
Search engines and AI systems track:
- Update frequency
- Recency
- Accuracy
- Relevance
Your Today page sends all four signals.
Active businesses get recommended more.
How Often Should You Update?
You don't need daily posts.
Recommended:
| Business Type | Update Frequency |
|---|---|
| Grocery | Weekly |
| Restaurant | Weekly |
| Service | Weekly |
| Retail | Bi-weekly |
| Professional | Monthly |
Consistency matters more than volume.
Turning Updates Into Customer Triggers
Good updates trigger action.
Examples:
Weak Update
“New products arrived.”
Strong Update
“Fresh local strawberries arrived this morning — limited supply.”
How Openleet Makes Today Pages Easy
Most platforms make updates complicated.
Openleet simplifies it.
One Simple Form
Owners update:
- Status
- Offers
- Inventory
- Events
In minutes.
Auto-Distribution
Updates flow to:
- Profile
- Pages
- Feeds
- Structured data
Automatically.
Archive System
Old updates remain searchable.
Customers see history.
Best Practices From High-Performing Businesses
Top users follow these rules:
- Be specific
- Add dates
- Use real photos
- Be honest
- Stay consistent
Common Mistakes
Overposting
Noise reduces trust.
Vague Updates
“Coming soon” means nothing.
Ignoring Mobile
Most users are on phones.
Forgetting Contact
Lost leads.
Frequently Asked Questions
FAQ
Measuring Success
Track:
- Page visits
- Click-to-call
- Booking clicks
- Repeat visitors
Growth means trust.
Openleet helps you publish live business updates that customers and AI assistants actually use.
Final Thought
Your customers want clarity.
Your Today page provides it.
Openleet makes it effortless.
We build structured, AI-ready business pages + a Today page for updates — without complexity.