Present your business clearly and completely
Practical guidance for organizing, publishing, and maintaining the information customers need to understand your business.
Start here
Begin with the essentials, then choose the topics that match your business.
Learn how to write, publish, review, and update an article on your Openleet business profile and optional business website.
Learn how to create, publish, review, and update a product on your Openleet business profile and optional business website.
Learn how to present completed work, active projects, before-and-after stories, and portfolio items on your Openleet business profile and website.
Straight answers to common decisions about business profiles, websites, and public information.
Business profiles and websites
Organize the information visitors need without making maintenance complicated.
Learn how to write, publish, review, and update an article on your Openleet business profile and optional business website.
Learn how to create, publish, review, and update a product on your Openleet business profile and optional business website.
Learn how to present completed work, active projects, before-and-after stories, and portfolio items on your Openleet business profile and website.
Learn how to create, publish, review, and update a service on your Openleet business profile and optional business website.
Learn how to create a gallery post, upload images and videos, add accessible descriptions, control publishing, and present visual business stories.
Learn how to organize menu categories, add items and price variants, record dietary details, manage availability, and publish a clear business menu.
Business updates
Keep hours, availability, offers, and other time-sensitive details accurate.
Learn how frequently small businesses should update their website and online profiles to improve visibility in search engines and AI tools.
Learn how local businesses can use a Today page to share live updates, drive visits, and improve visibility in search engines and AI assistants.
Trust & Reputation
Use transparent, verifiable information to help customers evaluate a business.
Learn how to publish accurate business phone, email, messaging, and social contact channels while protecting personal information and making it easy for customers to respond.
Learn how to publish licences, certifications, permits, memberships, and insurance details safely while respecting issuer policies and intellectual-property rights.
Learn how to write, organize, activate, and publish useful business FAQs, including how to use Openleet's AI question suggestions responsibly.
Learn how to add current third-party review scores and counts, link to their original sources, and present them clearly on your Openleet profile and website.
Learn how to add accurate articles, reviews, and media features while respecting quotations, publisher images, trademarks, attribution, and disclosure rules.
Learn how to introduce owners and key team members with accurate roles, biographies, specialties, languages, photos, consent, and public visibility controls.
Customer discovery
Help people understand your offer and choose an appropriate next step.
A practical guide to publishing the services, location, hours, trust information, and contact options local customers need.
A practical guide to organizing accurate business information for customers, business profiles, websites, and external discovery systems.
A step-by-step guide showing how small businesses can attract customers without paying for ads using structured presence, updates, and modern discovery systems.
Learn why many local business websites get visitors but few customers — and how to convert traffic into calls, bookings, and visits using modern discovery systems.
Search and AI understanding
Make public business information clearer to search engines and AI systems.
Learn what machine-readable business information is, how it complements a useful website, and what a clear public profile should contain.
Learn how small businesses can build real digital trust in search engines, AI assistants, and customers using structured data, transparency, and consistent updates.
Learn how AI tools like ChatGPT and Google AI decide which local businesses to recommend — and how to improve your chances through structured data and activity.
A practical explanation of how public business information may be discovered and interpreted by AI systems, and what business owners can control.
Learn how modern business websites are evolving into operating systems that manage data, discovery, trust, and customer flow — and why this matters in the AI era.
Learn the difference between traditional local SEO and AI-powered search, and how small businesses can prepare for both using structured, AI-ready systems.