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Team profiles help visitors understand who owns, leads, or delivers the work of a business. A useful profile can explain a person's role, relevant experience, specialties, and languages without exposing private employment information.
This guide explains how to manage public team information at Profile → Team & expertise.
Ask each person for permission before publishing their name, biography, photo, specialties, or languages. Openleet team profiles are public business information, not private employee records.
1. Decide who should have a public profile
You do not need to list every employee. Start with people whose identity and expertise help a customer understand the business, such as:
- an owner or founder;
- a general manager;
- a lead practitioner or licensed professional;
- a head chef, guide, stylist, technician, or consultant;
- a public customer-contact person; or
- another team member who has agreed to represent the business publicly.
Do not create a profile for someone simply because they appear in an internal staff list. Confirm that the person understands where the profile may appear and what information it will contain.
Accurately describe employment and working relationships. Do not present a contractor, partner, advisor, former employee, or outside specialist as a current staff member unless that description is correct and authorized.
2. Open the Team & expertise editor
- Sign in to Openleet.
- Select the business you want to manage.
- Open Profile.
- Choose Team & expertise.
- Select Add member, or edit a member already shown in the form.
The current form supports up to 50 team members. A smaller, well-maintained list of customer-facing people is usually clearer than a complete internal directory.
3. Enter the person's public name
The full name is required and must contain between 3 and 120 characters. Use the name the person has approved for professional public use.
Depending on their preference and professional requirements, that may be:
- a full legal name;
- a commonly used professional name; or
- a first name and surname initial when a less specific identity is appropriate.
Do not publish a legal name when the person uses another name publicly, and do not add honorifics, professional letters, or credentials unless the person is currently entitled to use them.
4. Add an accurate role or title
The role is optional. If entered, it must contain at least two characters and can contain up to 120 characters.
Use a plain title customers can understand, such as:
- Owner
- Studio Manager
- Lead Stylist
- Registered Physiotherapist
- Head Guide
- Customer Support Coordinator
Avoid inflated titles and regulated professional terms unless they are accurate. If a title depends on a licence, certification, or professional registration, confirm its current status and applicable jurisdiction.
5. Write a short biography
The biography is optional. When used, it must contain at least 10 characters and can contain up to 1,000 characters.
A useful biography can explain:
- what the person helps customers with;
- relevant experience or training;
- their approach to the work;
- the kinds of customers or projects they support; and
- a small human detail the person has agreed to share.
Keep the biography focused on the person's public role. Do not include home addresses, birth dates, personal contact information, family details, schedules, private employment history, medical information, or details about customers.
Do not copy a biography from another employer, association, or publication without permission. Ask the person to review the final version before publishing it.
6. Add specialties consistently
Enter specialties as a comma-separated list. These can be displayed as short labels and included in public machine-readable business information.
For example:
- suspension tuning, private skills coaching
- colour correction, bridal styling
- small-business bookkeeping, payroll setup
- infant care, early childhood education
Use specific terms that describe work the person actually performs. Do not turn ordinary interests into professional specialties or imply qualifications the person does not hold.
Keep spelling and terminology consistent between team profiles, services, and credentials.
7. Add languages carefully
Enter languages as a comma-separated list, such as English, Farsi, Spanish. List a language only when the person has agreed to publish it and can provide a useful level of customer communication in that language.
Language information should help visitors choose an appropriate contact. It should not be used to infer or publish a person's ethnicity, nationality, immigration status, religion, or other sensitive personal information.
Use a consistent language name across the team and avoid describing proficiency unless the person has approved that description.
8. Add an authorized photo URL
The current team form accepts a photo URL rather than a file upload. Square images generally display best.
Before adding a photo:
- obtain the person's permission for public business use;
- confirm that you own the image or have the necessary licence;
- use a stable public
https://image URL; - choose a clear, recent, professional image;
- crop out badges, documents, screens, and unrelated people; and
- avoid a URL from a private drive, temporary preview, social-media session, or expiring link.
Do not use a stock portrait to represent a real team member. Do not reuse a former employer's headshot unless its licence and the person's permission cover your use.
A person's permission to take or send a photo is not automatically permission to publish it on a business profile, website, machine-readable resource, or third-party cache. Obtain clear public-use consent.
9. Set the public order
Use the up and down controls to arrange team members. Openleet saves their position from the order shown in the editor.
A practical order is:
- owner or founder;
- customer-facing leadership;
- licensed or lead practitioners;
- other customer-facing team members.
Choose an order that helps visitors, not one that implies a professional hierarchy the business does not actually use.
10. Understand the Public switch
New team members are Public by default. Review every field before saving.
Public team members can appear on the Openleet business profile and in public machine-readable business information. Once information is public, search engines, screenshots, archives, or third-party services may retain a copy after you change or remove it.
The team feature is not designed as a private staff directory or HR system. Do not store private employee information in it. If a person should not have a public profile, remove their row rather than relying on Openleet to hold a private personnel record.
11. Save and review the complete team
Select Save team after reviewing all members shown in the editor. The save operation submits the complete displayed list, so check the full team before removing, reordering, or saving several entries at once.
Where team information appears
Public team profiles can appear in the Team & expertise section of the Openleet business profile. Their names, roles, biographies, specialties, and languages may also be included in the business's public machine-readable resources.
This helps software interpret the public information the business provided, but it does not independently verify employment, professional qualifications, expertise, or language proficiency. Keep regulated qualifications in the credentials area as well, with an official issuer link where appropriate.
The current team feature does not create a separate tenant-navbar page. Team information should remain part of the business presentation unless a dedicated public feature is added later.
Update or remove a team member
Return to Profile → Team & expertise whenever a role or relationship changes.
- Update a role, bio, specialty, language, or photo when it becomes inaccurate.
- Remove a person promptly when they leave or withdraw permission.
- Remove regulated titles when a licence or registration expires or changes.
- Review ownership and leadership descriptions after organizational changes.
- Replace image URLs when the original host changes or permission ends.
Removing a team member from Openleet does not guarantee immediate removal from external caches or screenshots. Publish the minimum useful information from the beginning.
Establish a simple consent process
For each public team member, keep your own record showing:
- the exact profile text and photo they approved;
- the surfaces where you said it may appear;
- the date permission was given;
- any limits on how the information may be used; and
- how they can request a correction or removal.
This record belongs in your secure business system—not in the public biography. Review consent again when making a material change to the profile or photo.
FAQ
Create a clear business profile, add information one section at a time, and update it whenever your business changes.